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Black Friday in July is coming soon... Meet the vendors!

Updated: Jul 23, 2021

We are so stoked for our next event, happening on our Instagram page on 7/23 at 9 am EST! There are so many of our favorite returning vendors for this sale, and a few fun newbies as well! We hope you score some awesome finds from your go to shops, and maybe pick up a few new faves along the way!


The SSMS Team

Welcome to your home for all things cozy and cute. The Wishing Elephant operates out of a New Hampshire studio and specializes in kids tees & pullovers. We’ve been featured on The Martha Stewart Show, in Rachel Ray & BabyTalk Magazine. We're happy to say that BuzzFeed, CNN, Etsy, Babble & BabyCenter have all included us in their posts. (We also may have spotted Jessica Alba's daughter in our cardigan). Come check us out!

At Twirly Tot we believe in comfort, fun and giving back. For every dress you purchase we donate a meal to someone in need. Our dresses encourage littles to have fun and do it with love. Let's get twirling!

Our mission at Pretty Collected is to inspire you to create, decorate, and celebrate life’s greatest and smallest moments! Our staple products are designed with our loyal community in mind!

Love Bubby is an apparel brand that specializes in gender neutral apparel. Living by the motto “You are never too young to make a statement”, the collection focuses on statement t-shirts and bodysuits that are designed with a pop culture spin. They are known for their premium quality and compliment provoking designs and are quickly becoming a favorite brand of little ones {and their parents} everywhere.

FUN FACT: They were featured on Oprah’s Favorite Things Holiday list in 2018. {Yes, Oprah!}

Hi! I’m Courtney, the designer and seamstress behind Romper Addict. I have two kiddos, with our third on the way next month! I love seeing your littles wear the clothing I’ve created and I have a passion for curating outfits with other small shop items. You keep me inspired and eager to create. Being a part of the small shop community has brought me some amazing friendships and opportunities to follow this journey while I stay at home with my littles.

Dear Baby Kay was started in 2017, with just pacifier clips! We have now expanded to wooden keepsakes, wall hangings, and decor! It’s been a long process but building this small business has been a dream. Almost anything in our shop can be personalized; names, initials or dates. I love having my brand be apart of your baby announcements, and family memories! It is one of my favorite parts of Dear Baby Kay. Each piece is handmade by a mom for every new mom. Thank you for supporting this small shop community and shopping small.

The Itsy Bitsy Bow Co. is a small, woman-owned and operated shop out of central VA. Amanda is a creative at heart, enjoying sewing, embroidery, and hand-lettering in her time outside of her full-time career as a nurse. The Itsy Bitsy Bow Co. features 4 distinct styles of handmade bows and felt clips, releasing new small batch collections monthly. Our sister shop, Sweet Petunia Design provides embroidery services for our monogrammed and embroidered bows. This year, we are excited to offer our custom embroidered ornaments. Stitched on a 6 inch embroidery hoop with fabric finished backing, our ornaments make the perfect gift or keepsake for years to come. With the freedom to completely customize characters, thread color, and font, you can truly create a special, one-of-a-kind ornament!

Savage Seeds makes apparel for the whole family. Our female owned & family operated business is committed to printing USA made & ethically made clothing. We want to deliver a positive message with our designs. Promoting kindness, empowerment and family.

Vivi & Kay was created with comfort, style, and options in mind. Known for our buttery soft headbands, you’ll want to get your hands on them and feel for yourself! Handmade in Dover, NH.

Shared Joy was started in 2012 after the birth of our daughter, Emma! We have unique trendy girls bows and headbands with newborn bow packs, sweet pigtails sets, and the best headbands for babies and tweens. Handmade in the USA with love of the highest quality materials by Shared Joy -- where we believe accessorizing should be fun!

Imagination and creativity are a kid’s best tools for learning. Mouse Loves Pig® is designed by an architect mama to keep your kids playing by themselves longer, with more imagination, and more creativity than typical mass produced toys. These are the kind of toys that your child will return time and again for their entire childhood. All the open ended Montessori style goodness, designed for growing WITH your children, encouraging independence and confidence through play.

Hi there, I'm Jenni Shields! Maker and mama behind Evie Pearl Handmade. We are a three year old brand, based out of Kansas City. Nothing makes me happier than seeing girls in our bows! The EPH bow subscription is a perfect and affordable way to keep your girl in style as the seasons change... bows for every month your girl grows.

Seamlessly Sweet Co. is a mama owned shop located in Northern California. I create customizable handmade dolls + stuffies for your littles to love. We offer dolls for everyday play, holidays, & special occasions, like our tooth fairy doll with a hidden pocket to hold that lost tooth! You can personalize your doll with an embroidered name or leave it plain; either way we hope you love your one of a kind customized doll for a lifetime!

Nicole was an elementary art teacher for over 10 years before quitting her day job to focus on her crayon creations full time when her first son was born. Her work has been featured in numerous publications including Forbes, Martha Stewart, Rachael Ray, Real Simple, People, and Food Network Magazine. Her favorite style of Original Rainbow Crayons® are the Mini Donuts because no two are the same and they look real enough to eat! Being the first handmade crayon shop and the vast selection of crayons available is what makes this unique shop stand out!

Kepner Scott Shoe Company is the oldest surviving children's shoe manufacturer in the US. They are a fourth generation family owned company located in Pennsylvania. Over the last 133 years, they have manufactured millions of shoes for little ones all over the world.

Tiny Wonders is a small accessory shop run by one mama with two kids. All of our items are handmade with the highest quality materials, with every sequin being hand sewn with love and care. I wish to create pieces that’ll add that little special touch to your day, whether it be a special event or a Monday spent at home in pj’s. My goal is to make your child feel like a princess every day.

Hello fellow small shop owners and faithful supporters! My name is Elizabeth and I am the creator behind Faimel Micro Fashion. I am a stay-at-home mom by day, elementary teacher by trade, and bow maker by night. Faimel was born just a few months into my maternity leave. Once I left the classroom I quickly felt the need for a creative outlet. That is exactly what my shop has been able to provide for me. There is something beautiful about creating something with your hands and then seeing it somewhere else making memories with you and your little ones. Now that I have been part of this small shop community for two years I can't believe the kinship and support from everyone in this community. I hope to continue making high quality hair accessories for the little wild flower in your life.

Hello, I'm Leslie Mingo, the founder of Dylbug, a children's brand specializing in personalized products for little ones. Combining my love of cooking with my children and my graphic design talents I have created Dylbug Dress Up plates, food cutters, bowls + placemats. With these products my goal is to make healthy food fun for kids to eat. My most popular style is the Little Me - Dress Up. It's a personalized plate designed to look like your child, it comes ready to dress up with a clothing cutter, making their food fashionable.

Rey to Z hats are fun, timeless and high quality, and wearing one is a great way to elevate and celebrate all of life’s picnics, baseball games, picture days and getaways. We believe in offering designs that are simple and casual. With our top-class customer service, you will get exactly what you want, every time.

Dudley Denim started in February of 2014 after receiving pants and long overalls for my son from family members. We live in South Florida and it is hot 51 out of 52 weeks of the year, so I began to cut off all of the legs and make him shorts. I started experimenting more and more every day with bleach and dye, then ended up opening my own shop that same month. I strive to add the right amount of distressing and bleaching in all the right areas to every item in my shop. I want my pieces to be one of a kind and your favorite wardrobe staples!

What started as a hobby by a stay-at-home mother of 3, turned into a flourishing small business with the support of her family and the community. Uniquely handcrafted in Chicago, MyKookieJar strives to create fun earrings and accessories that can be enjoyed by both kids and adults. Their button earrings are hypoallergenic and lightweight for everyday use.

Founded by two busy moms, at Savor we believe that the objects in our homes need to be both functional and stylish. We started with our Baby Keepsake Box, still our best seller, because we knew our most special memories deserved more than a plastic tub of guilt at the top of the closet.

Baby Jives & Co

Baby Jives & Co started when new mom Jahje Ives couldn’t find the perfect mobile, so she made one. Since 2010 Jahje has been working hard to put a bit of wonder into the world with her art inspired by the magic of childhood. In her designs clouds twinkle in the sky, wings appear on babes, the moon is within reach and anything is possible. Jahje’s studio just outside Philadelphia, PA is where her designs are born and many of her mobiles are handcrafted by her & her team. What they can’t tackle is made with love by her US based and fair trade partners in India. Together we craft responsibly made items to last for generations.

Sweet Wink is an all-female company owned and operated by a mother-daughter duo. Each design embodies their life and company motto, "Make everyday a party worth celebrating!". The brand is known for its collection of tutus, tees, and hair accessories that perfectly coordinate to create outfits that celebrate birthdays, holidays, or just another Tuesday!

Founded by a mom of two little girls and inspired by her European roots, Bonbon sets out to create timeless designs with sophisticated details that are vibrant, fun and easy to mix and match. Bonbon focuses on ethical small batch manufacturing, sustainablefabrics that are high quality, OEKO-TEX certified, and offer UPF 50+ protection.

Gunner & Lux is a daughter and dad made kids’ jewelry brand. Together, we've created something we hope will bring smiles and inspiration to those who START COLLECTING!

Fun! Cool! Flair! For those who think outside the jewelry box.

Eli came up with the idea for Toki Mats while on maternity leave with her second baby, Shaya. Sitting in her living room on her couch, looking out at all of the small-shop baby decorations and toys she collected while pregnant, she realized there was no place to get down on the floor and safely play with her newborn and toddler. At least, she didn’t have one that was both comfortable and modern. She spent the next year designing and building Toki Mats. Through naptime in those first few months of maternity leave, then late nights after going back work, she did tons of research to make sure she had access to the best materials, designs, and partners. While Eli has a packed schedule with her family and full time job, seeing other families play together on Toki Mats is worth the hustle.

TukTuk Designs creates unique prints in classic silhouettes crafted with the finest attention to detail. Made responsibly in small batches for little ones that are big on style.

Lovelane designs and hand makes a line of heirloom quality everyday play wear for your little ones. From superheroes to dragons and pirates, our costumes are made with natural cotton canvas and eco friendly inks with love in Savannah, Ga.

Leotudes is a completely customizable brand made for girls who love to be fancy everyday, but still want the comfort and ease to live life to the fullest. Made from the softest knits and the poofiest tutus that are soft to the touch, we offer an incredible variety of products from dance leotards to high low dresses, swim suits to hoodies and more.

Our team of work-from-home moms create beautiful accessories that are guaranteed to make you happy! We have new collections launching frequently and a super fun clip subscription!

Spring Wild is a children’s clothing company specializing in creating adorable and durable handmade pieces for your little ones, versatile enough to go from playdate to photoshoot! From bows to dresses - fine craftsmanship, comfort and creativity can always be expected from this California-based, Latinx mama-owned brand. Starting as a labor of love in memory of her own mom, founder, and owner Claudia pours nothing but the best into every detail of Spring Wild.

I started making these T-shirts as a fun hobby to pass the time while trapped in the house during a national pandemic, a small creative outlet to help pass the days and time from feeling like Groundhog Day. It started with some tie-dye and a slogan that meant so much to me, a couple quick text messages to friends with a simple picture and next thing you know I had a full blown T-shirt studio in my house.

Starry Knight Design shoes are handmade in Montana USA by a team of local women with high-quality 100% leather and suede. Since 2008, We have been designing and making soft soled leather shoes for your tiny babies up to kids. Our Shoes are great for ages newborn to 5years.

Lady Eleanor & Co is an accessories brand that uses unique and vintage fabrics. From vintage fabrics to treasure filled bows and even handmade clay clips, there is something that all girls will love. I started this business as an outlet for the loss of my oldest daughter and hopes to grow it so I could stay home with my kids while they grew up. I am so thankful for what it is today! It brings so much joy to see your little ones wearing our product.

Finite Little Gems is one stop accessory shop! This little shop of mine has been my creative outlet and helped my family in so many ways these last few years. I am so grateful for all the support and orders over the years. I love designing pieces that bring me nostalgia of my childhood. Pieces that are fun and encourage play! My accessories are for childhood and beyond.

Lane & Mae is defined by a passion for giving the perfect presents. As a brand that operates around thoughtful gift-giving, we have carefully put together a selection of products that help you express your love. Give your little one the gift of warmth and comfort with one of our chunky knit baby blankets. We use 100 percent Merino wool sourced from the best producers around the world. We are meticulous and thorough in selecting the materials we use in our products, so you can be sure you’re giving only the best to your family.

In the summer of 2017, founder Larinna Cothren became a mom to her spirited son Cash, lost her job and her father-in-law lost his battle to cancer. In that moment of clarity, she decided life was too short not to do what she loved and become an entrepreneur, which had always been her dream. As a new mom with a son who hated wearing hats, and a background in packaging development and launch management for brands such as Beats By Dre., mophie and Little Giraffe, Bitty Brah was born in the living room of her Costa Mesa house. Her 4 year old son Cash continues to inspire her creativity and innovation in developing California inspired hats designed that stay on any child.

Every candle that leaves our Louisiana-based studio is hand poured, scented, labeled and packed by yours truly. No big, fancy machines. Just little ol' me. When you purchase from Blue Magnolia, you are purchasing my dream. I want to thank you from the bottom of my heart for giving this little brand a big chance.

When we became parents, we found that the toys our kids played with were overstimulated. They are designed to be consumed at a fast pace. However, the majority of them were made with plastic. When they got thrown out, they would end up in the landfill. We often built cardboard toys for the girls, and we found that the most basic and un-glorified toys spark their creativity and imagination. We were inspired to spread joy with parents and kids around the world. Through Father’s Factory, we are able to bring families together and create memories that would last lifetimes.

Discovering new and fun children's items is kind of our thing! We started by sharing little bits of our lives on Instagram, and eventually fell in love with kid's fashion and trends. Now, we simply can't keep it to ourselves. From monthly curated subscription boxes to our shop full of amazing brands, you're sure to find something to inspire your little ones at Why and Whale!

Dreamland Baby is a mom-founded company that creates weighted blankets baby can safely wear. What makes our products uniques is our exclusive CoverCalm™Technology - gentle weight that is evenly distributed over babies entire body from shoulder to toe. Dreamland Baby is more than a cozy swaddle or sleep sack, it is a sleep solution. Our weighted sacks naturally reduce stress and increase relaxation through deep touch helping your little one falls asleep faster and stay asleep longer.

Cabin Fever Goods was started in 2014 during a time when I (Jill) was stuck at home raising my young son and newborn daughter (in addition to nannying two others). I lost a bit of myself during that time. I had always dabbled in a lot of different creative mediums and needed an outlet to relieve stress and spend some time rediscovering myself as an individual. CFG originally started as an embroidery business and quickly changed to handcrafted, small batch candles (2015). My love of home, fragrance, and working with clean, non-toxic ingredients is the driving force behind every product I make.

Wild Copper Rose opened in November 2020. I make bows, headbands, scrunchies and more for momma and tiny babe. I’m a SAHM of two and wanted a space where I could have a creative outlet. I’m inspired by so many other small shop owners and grateful for the positive response to my small shop. I’m honored to create beautiful things for you and yours. -XO, Jackie

Millie+Roo is a small shop of anything but basic basics. Styles from bringing home baby, all the way to adults. We know a good twinning when we see one. Everything is handmade in the USA, with the highest quality fabrics and sustainable manufacturing. Save 30% on some of the best of the best out there! 🖤

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