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November 12th, Noon EST!

Updated: Nov 12, 2021

We are beyond excited for our holiday event this year! So many of our favorite OG SSMS shops are coming back, along with some amazing new friends. Read the blog post below to get the inside scoop on who will be with us this time!




The Wishing Elephant is your home for all things cozy and cute. We operate out of an 1800s New Hampshire mill building. Brick walls large windows give our studio all the light and charm it needs. We are a true mom and pop shop, starting from our own little kitchen table. We've grown our business from the kitchen but we maintain the heart & love we put in during those first few days. When you shop TWE you shop with love! TWE specializes in all things cozy and cute! We specialize in screen printed pullovers and holiday celebrations. The only thing we love more than our products are out customers! Come meet us on instagram, our VIP Facebook group or shoot us an email - we'd love to hear from you.




Our mission at Pretty Collected is to inspire you to create, decorate, and celebrate life’s greatest and smallest moments! Our staple products are designed with our loyal community in mind!





Hi! I’m Courtney, the designer and seamstress behind Romper Addict. I have three kiddos behind the scenes of my small shop. I love seeing your littles wear the clothing I’ve created and I have a passion for curating outfits with other small shop items. You keep me inspired and eager to create. Being a part of the small shop community has brought me some amazing friendships and opportunities to follow this journey while I stay at home with my littles.




Rey to Z hats are fun, timeless and high quality, and wearing one is a great way to elevate and celebrate all of life’s picnics, baseball games, picture days and getaways. We believe in offering designs that are simple and casual. With our top-class customer service, you will get exactly what you want, every time.





Sweet Wink is an all-female team owned and operated by a mother-daughter duo. Each design embodies their life and company motto, "Make everyday a party worth celebrating!". The brand is known for its collection of tutus, tees, and hair accessories that perfectly coordinate to create outfits that celebrate birthdays, holidays, or just another Tuesday!

Samantha and Wendi, the mother-daughter duo behind the brand, also focus on using quality materials. Gone are the days of scratchy dress up tutus! All of the fabrics are super soft so that your little one can twirl in comfort. Follow Sweet Wink's journey on Instagram @shopsweetwink




At Sprinkle in Learning we believe in learning through play, even when you’re on-the-go. Meet PlayPods! PlayPods are grab and go educational activities, each one focusing on a different set of skills. PlayPods bring playtime wherever you need it – restaurants, waiting rooms, and airports. Since each PlayPod is unique, you’ll want to collect them all!





Discover the wonder of handmade with Baby Jives Co mobiles, accessories and personalized keepsakes made with your child's name to help remember the moment forever. Since 2010, Jahje has been working hard to put a bit of wonder into the world with her art inspired by the magic of childhood. In her designs clouds twinkle in the sky, wings appear on babes, the moon is within reach and anything is possible.




Jam Threads online apparel shop was born out of a family business and a mother's creative spark. The owner Catie, started the business in 2015 while trying to navigate being a new mom but still having an outlet for herself to create. We specialize in mama items, graphic apparel for the whole family, funny onesies, and comfy loungewear and accessories you can sport for daily life.




Nicole Lewis is the founder of Art 2 the Extreme® and creator of The Original Rainbow Crayon®. She was an elementary art teacher for over 10 years before quitting her day job to focus on her crayon creations full time when her first son was born. Nicole is an Etsy OG of 14 years and first ever to create and sell a handmade crayon online. Her work has been featured in numerous publications including Forbes, Martha Stewart, Rachael Ray, Real Simple, People, and Food Network Magazine. Her favorite style of Original Rainbow Crayons® are the Mini Donuts because no two are the same and they look real enough to eat! Being the first handmade crayon shop and the vast selection of crayons available is what makes this unique shop stand out! As a mother and former art educator, Nicole loves using colorful, functional, and inviting art supplies with her kids and students. The unique shapes makes griping easier for little hands to hold. The rainbow of colors blend together in countless ways, making creation fun for both artists young and young at heart. Nicole loves that everyone can be an artist using Original Rainbow Crayons® and they make fabulous stocking stuffers for the holidays!





Ollie Jay is a brand of dresses, rompers and tees that seeks to encourage the magic of childhood! Our fabrics are super soft, stretchy and made to last!







Evie Pearl Handmade is owned by me, Jenni Shields. I am a midwest mama who loves Reese’s and 90s hiphop! This little shop has been open for 2.5 years, and was inspired by my daughter Evie Pearl. I learned to sew once she was born 9 years ago. My first project was her nursery curtains and then it turned into all of the hair accessories for her; I have a passion for creating and girly accessories. You will find so many hair accessories here at Evie Pearl Handmade. I love seeing your babes create memories in the bows and clips I’ve made by hand in my very own home. Thanks for supporting my shop and shopping small!





Vivi & Kay was created with comfort, style, and options in mind. Known for our buttery soft headbands, you’ll want to get your hands on them and feel for yourself! Handmade in Dover, NH.









Seamlessly Sweet Co. is a mama owned shop located in Northern California. I create customizable handmade dolls + stuffies for your littles to love, to gift, or to display as decor. We offer dolls for everyday play, holidays, & special occasions. You can personalize your doll with an embroidered name or leave it plain, either way we hope you love your one of a kind customized doll for a lifetime!




High quality 19 Micron Merino Wool Blankets. We mostly sell exclusively though high-end retailers like Bloomingdales but want to give our friends (you) the opportunity to buy our handmade blankets from Salt Lake City, Utah at an amazing discount for a few days only!





Hello there! My name is Ellyse, but my nickname growing up was Leesie (hence the shop name). I decided to start my business after I left my job teaching kindergarten to stay at home with my baby boy. I was having a hard time adjusting from leaving a career I loved to being a stay at home mom. After being in a bit of a post-partum slump I knew that I needed something to keep me busy, so I started to make little dolls. I was pleasantly surprised when I was actually able to sell them! I feel so blessed to be able to stay home with my little one and support my family by doing something I love. All dolls and dollhouse accessories are handmade with love in North Carolina.




Tiny Wonders is a small accessory shop run by one mama with two kids. All of our items are handmade with the highest quality materials, with every sequin being hand sewn with love and care. I wish to create pieces that’ll add that little special touch to your day, whether it be a special event or a Monday spent at home in pj’s. My goal is to make your child feel like a princess every day.




Dudley Denim started in February of 2014 after receiving pants and long overalls for my son from family members. We live in South Florida and it is hot 51 out of 52 weeks of the year, so I began to cut off all of the legs and make him shorts. I started experimenting more and more every day with bleach and dye, then ended up opening my own shop that same month.


I strive to add the right amount of distressing and bleaching in all the right areas to every item in my shop. I want my pieces to be one of a kind and your favorite wardrobe staples!




Dylbug is a children's brand specializing in personalized products for little ones. Which include plates, food cutters, bowls + placemats. With these products the goal is to make healthy food fun for kids to eat. The most popular style is the Little Me - Dress Up. It's a personalized plate designed to look like your child, it comes ready to dress up with a clothing food cutter, making their food fashionable.




Hi! I’m Karla, the designer and maker behind MyKookieJar. I am a wife and a mom to 3 children. My passion has always been to create beautiful things that can bring joy and I am thankful everyday for the opportunity to be able to do exactly that. Thank you for inspiring me. It bring me so much pride that something I make by hand is enjoyed and loved by our customers!




I started this business as an outlet for the loss of my oldest daughter and hopes to grow it so I could stay home with my kids while they grew up. I am so thankful for what it is today! It brings so much joy to see little ones wearing my product.

I love to use vintage and modern fabrics especially when I can mix together. This holiday season is very pink & sugar plum colored.



Dear Baby Kay was started in 2017, with just pacifier clips! We have now expanded to wooden keepsakes, wall hangings, and decor! It’s been a long process but building this small business has been a dream.

Almost anything in our shop can be personalized; names, initials or dates. I love having my brand be apart of your baby announcements, and family memories! It is one of my favorite parts of Dear Baby Kay. Each piece is handmade by a mom for every new mom. Thank you for supporting this small shop community and shopping small.




I started Mouse Loves Pig because I was tired of the beeping battery powered plastic button pushing toys on the market. Most toys that I could find only encouraged mindless consumerism. So I designed toys that do less so kids can do more... to encourage independent, purely imaginative play. Kids don't need more apps, they need more imagination.




Modern Maye is ran by a SAHM, Ashley, out of her home office! With a love for jewelry, custom designs, and connecting with people - Modern Maye was born. Modern Maye’s original design is the wire wrapped bangle, which has evolved over the years featuring authentic gemstones from around the world. The shop now includes bangles, stretch bracelets, earrings, necklaces, rings, and so much more!




The Itsy Bitsy Bow Co. is a small, woman-owned and operated shop out of central VA. Amanda is a creative at heart, enjoying sewing, embroidery, and hand-lettering in her time outside of her full-time career as a nurse. The Itsy Bitsy Bow Co. features 4 distinct styles of handmade bows and felt clips, releasing new small batch collections monthly. Our sister shop, Sweet Petunia Design provides embroidery services for our monogrammed and embroidered bows.





At One Grand Adventure we want to spread joy! When you shop with us, not only do you get a beautiful handmade doll, for every doll sold we donate one to a child going through a difficult time. Together we can brighten a child’s day!







Shared Joy was started in 2012 after the birth of our daughter, Emma! We have unique trendy girls bows and headbands with newborn bow packs, sweet pigtails sets, and the best headbands for babies and tweens. Handmade in the USA with love of the highest quality materials by Shared Joy -- where we believe accessorizing should be fun!




Finite Little Gems is committed to creating unique, fun, finite little gems for childhood and beyond! We love one of a kind little details that give our pieces the perfect little touch of magic for childhood and beyond. Necklaces are our jam! But we do it all; clips, rings, mouse ears, wands! We really are a one stop accessory shop. Each piece is hand designed with durability in mind and packaged perfectly for gift giving.





TukTuk Designs features unique prints in classic silhouettes, created to spark the imagination of curious little minds.








My name is Amanda Mertel, and I own Crayon Letters KC. I am a former high school English teacher. I taught for seven years, and this past year was my first year not teaching to be able to spend more time with my boys. I found myself creating activities for my boys while we were at home, especially during the COVID pandemic which is what brought me to creating these crayon letters. I found that I enjoyed creating these in my free time. I also saw that my boys, especially my three year old, enjoyed not only coloring with them, but utilizing them to work on his alphabet and numbers. Therefore, I saw that these had many benefits in helping my children learn, and I wanted to share these crayon letters with others.



Bright Littles help parents and children talk about the really big stuff. Founded by a mom who could not find the tools to have real conversations with her 6-year-old, she solved her own problem and created her first product, Bright Littles Convo Cards. Whether at the dinner table or on a road trip, conversations explore the topics of diversity, safety, health, nature, and self with 100 questions and 25 activities. Our mission at Bright Littles is to empower parents to have an “outside the box” conversation with their little ones. Let’s face it, our children are sponges soaking up the world around them and that means the good and the bad, the exciting and the scary.

Instead of letting them fill in the blanks, we believe it’s time to start having the tough conversations - now.




Meet Oliver + Kit :

Softest muslin fabric ever

Fun & unique, hand designed prints

Small business: mother & daughter owned and operated

Breathable & temperature regulating. Cozy for winter / cool for summer.

Hundreds of 5-star reviews

Bold, whimsical, and fun...we make our quilts, swaddles, hooded towels, crib sheets, bibs, and lovies from buttery soft floaty cotton muslin or silky smooth bamboo. We custom weave our own fabric to ensure that it's the softest you've ever felt. Heirloom quality and meant to be passed down.

Mother-daughter owned & operated. Every item we ship and every thing we do is directly from our family to yours. We hand design our own prints in our home studio with love.




Gunner & Lux is a daughter and dad made kids’ jewelry brand.


From the age of 5 years old, Riley has been creating bold, positive, empowering accessories.

Fun! Cool! Flair! For those who think outside the jewelry box.

START COLLECTING!





Hi! I’m Ashley, owner of CheeriosAndCrafts! I’ve been creating personalized gifts for almost 6 years now, and have loved every minute of it. I am featuring my fun sensory play kits for kids, but I also create personalized gifts and alphabet sets. I'm a stay-at-home mom who loves to craft as a hobby and reason to keep her sanity! I have a wonderful husband and three beautiful children, who all love to keep me on my toes. As a small shop owner, my favorite thing is seeing you enjoying the products I’ve made for you! Each item is handmade by me in my home with love. Thank so much for your support! I appreciate all of my customers and will do everything in my power to make each one of you happy! :)




Baltic Mermaid offers an array of magical items for you and your home. Hand crafted jewelry for children and adults, crystals, minerals, fossils and rainbow window decals (these make rainbows all over your room!) Before shipping, all crystals are smoke cleansed with love in Topanga, California and everything always ships plastic free.







Be chic started 6 years ago with the goal to make handmade chic unique accessories to make every child feel unique and stand out.












Esther and Jo is a small, handmade, family company that works to produce high quality children's apparel and accessories. Our designs are rooted in nostalgic styles with the modern patterns and colors you love. Esther and Jo prides itself on collaborating and featuring works by rising surface designers and sourcing services and supplies from numerous small businesses. By doing so, Esther and Jo hopes to give their customers the opportunity to support not only their small business but many small businesses just like them.





Savage Seeds prints apparel for the whole family. Our female owned & family operated company is committed to printing USA made & ethically made clothing. We want to deliver a positive message with our designs. Promoting kindness, empowerment and family.





Love Bubby is an apparel brand that specializes in gender neutral apparel. Living by the motto “You are never too young to make a statement”, the collection focuses on statement t-shirts and bodysuits that are designed with a pop culture spin. They are known for their premium quality and compliment provoking designs and are quickly becoming a favorite brand of little ones {and their parents} everywhere.

FUN FACT: They were featured on Oprah’s Favorite Things Holiday list in 2018. {Yes, Oprah!}




At Father's Factory, we design our toys to stick around with the families to create memories lasting a lifetime. Our toys inspire families to be creative, to explore around, and to play outside more. Our goal is to design toys that have a longer product life span so they won’t be thrown out and ending up in the landfill once the toys fulfill their purposes.

We tell our kids they can be anything they want as long as they can imagine it.




At Lovelane Designs, we want to help young imaginations soar all day long—and keep them dreaming at night. Hand-printed on made to last cotton canvas using eco-friendly, water based inks, all Lovelane products are proudly designed and manufactured in the Savannah, Georgia by local artisans and seamstresses. Lovelane products are one of a kind. Slight variations may occur in fabric and ink, reflecting their provenance. Cpsia-compliant and made with care; the heirloom quality means there might just be flight left in them to pass down to the grandkids.





BITTY BRAH is a California inspired hat brand designed to stay on the most hat resistant child using our unique drawstring feature. For every hat purchased, we donate 10 diapers the Helping Mamas Organization. I've set the goal of donating 20K diapers to Helping Mamas for families in need. I hope you will join me in giving back this holiday season.








My name is Christina Cross. I’m a stay at home mom and love to crochet. I started out by just making lovey’s for my kids and then moved on the creating wands and dollhouse items.







Salty Cali



Salty Cali is a jewelry brand based in San Diego, California. A women owned small business, Salty Cali started in 2014 when friends Miriam and Leslie set out to create beach inspired jewelry that was irresistibly cute, high quality, and affordable.







I'm Melanie, owner of Starry Knight Design, a baby shoe company in Corvallis, Montana. Im mom to 4 awesome boys 6,9,13,16. Since 2008, we have been creating unique high quality leather baby and toddler shoes.





Inspired by their beloved french bulldogs, Phoebe and Sherlock, Filip and Jessica Guzikowski launched their handcrafted, small batch roasting business in 2016. Not only does Frenchie Coffee Roasters craft superb blends from the best beans, it also fulfills a mission to help animals in need. A portion of every purchase is donated to animal rescues to provide love and care for our four legged friends.


From their headquarters in Port Orchard, WA, this husband and wife duo personally select the very best organic beans to create a lovingly crafted cup that tastes truly exceptional. Their favorite drinks? Jessica chooses an iced white chocolate americano made with Frenchie’s Peru blend, and Fil loves an almond milk latte with the Colombia blend.

They are thrilled that you’ve chosen to enjoy their lovingly crafted, organically sourced coffee! Happy brewing!





cuteheads is a cute, twirly, one of a kind kidswear label for children ages newborn through 8. We specialize in your special occasions, making dresses and bubble rompers for parties, holidays, family photos and more. cuteheads is handmade with love in Texas every day.







At Harlow + Grace, we believe it’s more than just some cute bows or headbands. It’s about community and friendship. Handmade and designed by a girl mom of 3 in Oregon during nap time and bedtime, each item is carefully made with attention to detail.






WE ARE A BRIGHT, FUN AND BOLD CLOTHING LABEL FOR LITTLE PEOPLE WITH BIG PERSONALITIES!

EFFORTLESS STYLE • EASY TO MATCH • MADE TO PLAY


Our timeless exclusive designs are made to celebrate your special moments and create lasting memories..

WEAR • PLAY • WASH • REPEAT





Wife - Mom - Maker of Magic Here at Lauren Glass Designs it's about keeping YOU inspired by bringing magic to your everyday life.













Little Pop Color Shop is a happy little shop filled with party goods, gifts, and home decor. We opened our shop online just over a year ago, and are in the process of opening our first brick & mortar retail location. We absolutely love curating collections for each season and celebrating each day with our customers. Let’s party together!



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