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Let’s get this party started! Meet the Small Shops Mighty Sale Holiday lineup! 🎉

Updated: Nov 13, 2020

We are soooo excited for our holiday event, happening on Instagram on November 13th! Here’s a peek at all the amazing shops who are joining us this time around... get your Christmas lists ready, friends!!

Welcome to your home for all things cozy and cute. The Wishing Elephant operates out of a New Hampshire studio and specializes in kids tees & pullovers. We’ve been featured on The Martha Stewart Show, in Rachel Ray & BabyTalk Magazine. We're happy to say that BuzzFeed, CNN, Etsy, Babble & BabyCenter have all included us in their posts. (We also may have spotted Jessica Alba's daughter in our cardigan). Come check us out!

Our mission at Pretty Collected is to inspire you to create, decorate, and celebrate life’s greatest and smallest moments! Our staple products, like our seasonal campfire mugs, are designed with our loyal community in mind! We can’t wait to celebrate the holidays with you! 



At Legacy Learning Academy we create high-quality, handmade, wooden toys and educational activities for babies, toddlers, and young children. With a focus on fun, your child will be begging to learn through exploration and discovery with our hands-on, creative approach.

We believe learning and play are two in the same, and they both must exist for the other to flourish!In addition to our wooden toys and educational materials, we also offer complete curriculum sets to prepare little learners for all that Preschool and Kindergarten have in store.Check out our Pre-K and Kindergarten Prep School Sets today!Give the gift of education with Legacy Learning Academy!



Sweet Wink is owned and operated by a mother-daughter duo. Each design embodies their life and company motto, "Make everyday a party worth celebrating!". The brand is known for its collection of tutus, tees, and hair accessories that perfectly coordinate to create outfits that celebrate birthdays, holidays, or just another Tuesday!


The company is an all-female team of moms and Sweet Wink prides itself on offering flexible job opportunities that allow its employees to balance both work and life. Samantha and Wendi, the mother-daughter duo behind the brand, also focus on using quality materials. Gone are the days of scratchy dress up tutus! All of the fabrics are super soft so that your little one can twirl in comfort. Follow Sweet Wink's journey on Instagram @shopsweetwink


Toki Mats are modern, safe and stylish play mats for babies and toddlers. Created by mama, Eli Yonas in 2017, she made it her mission to create a safe and non-toxic pad that's as functional as it is beautiful. The washable, 100% cotton covers feature fresh, neutral designs that feel right at home in any space while the non-toxic and chemical-free insert is made from the highest quality and squishiest natural foam.



Ellie and Piper is the one stop shop for the prettiest curation of party goods and gifts. Making happy memories with our party loving community is what we live for and we can't wait to party in style with you this holiday season! Snag some trendy tableware to make your holiday breakfasts merry and bright, deck out your cozy home with beautiful ornaments and garlands, celebrate big with craft kits and baking supplies, and cross off your shopping list with our wide selection of stocking stuffers + gifts.


Love Bubby is an apparel brand that specializes in gender neutral apparel. Living by the motto “you are never too young to make a statement“ the collection focuses on statement t-shirts and bodysuits that are designed with a pop culture spin. They are known for their premium quality and compliment provoking designs and are quickly becoming a favorite brand of little ones {and their parents} everywhere.


FUN FACT: They were featured on Oprah's Favorite Things Holiday list in 2018. {Yes, Oprah!}



Citi Collective was started with the intention of helping women feel confident, prepared and beautiful through thoughtfully-designed diaper bags.

We live the crazy, messy life that comes along with children so our diaper bags are built to handle it all. They are waterproof, stain proof (let's just say life proof) with 10+ organized pockets all wrapped in a beautiful design you will want to wear well past the baby stage. We've incorporated helpful functionality like built-in cooler pockets for cold snacks and bottles, a built-in wet pockets that hold soiled items, and every Citi Collective diaper bag includes stroller clips and a changing mat.


We also believe that becoming a Mom doesn’t mean you need to lose your sense of style so all of this functionality is built into a beautiful backpack that you can use well past the baby stage for work, weekend getaways, or everyday life.


We love connecting with our community so don‘t hesitate to reach out to us directly at info@citicollective.com with questions or follow us on any social media channel-@citicollective


I started making distressed denim in February of 2014 after receiving pants and long overalls for my son from family members. We live in South Florida and it is hot 51 out of 52 weeks of the year, so I began to cut off all of the legs and make him shorts. I started experimenting more and more every day and ended up opening my own shop that same month.


I strive to add the right amount of distressing and bleaching in all the right areas to every item in my shop. I want my pieces to be one of your favorite wardrobe staples!


Hi! I'm Courtney, the designer and seamstress behind Romper Addict. I'm an elementary school teacher, currently a stay at home mama and wife. I have two littles, Ivy & Jack, that help model my creations and test out new designs!


As a small shop owner, my favorite thing is seeing your littles wearing the clothes I've made! I enjoy finding and supporting other small shops, you all give me inspiration to keep creating and doing what I love. Each item is handmade by me in my sewing room with love!



Seamlessly Sweet Co. is a mama owned shop located in Northern California. I create customizable handmade dolls + stuffies for your littles to love. We offer dolls for everyday play, holidays, & special occasions, like our tooth fairy doll with a hidden pocket to hold that lost tooth! You can personalize your doll with an embroidered name or leave it plain, either way we hope you love your one of a kind customized doll for a lifetime!



Dear Baby Kay was created in 2017 by a mom with a passion to create. We started with just pacifier clips, and have expanded to wooden keepsakes, wall hangings, and decor! It's been a long process but building this small business has been a dream.


Almost anything in our shop can be personalized; names, initials or dates. I love having my brand be apart of your baby announcements, it is one of my favorite parts of Dear Baby Kay. Each piece is handmade by a mom for every new mom. Thank you for supporting this small shop community and shopping small for the holidays!



I am a former fashion designer who has branched out into floral design. The birth of my daughter and some very wise friends, inspired me to open this shop. I am truly passionate about creating and strive to make unique pieces that are beautiful and one of a kind. It is my honor to be a part of your special milestones and memories. Thank you for all your continued support!

Savor helps families save what matters most. Founded by two busy moms, Savor offers an easier, more stylish way to save keepsakes. "We all have a plastic tub of shame at the top of the closet" says Founder and CEO Jennifer McAllister-Nevins, a former ACLU attorney. "We realized we weren't the only ones struggling to find a system to save these precious memories, so we created one." Savor's multiple award-winning products transform keepsake organization from a source of guilt to a source of joy. All products are wrapped with custom-dyed book cloth covering acid-free paper so important items are both protected and worthy of display.The design includes adjustable drawers, vertical files, and hand-illustrated labels that suggest what to save and where to find it. Savor quickly expanded beyond baby and kids‘ keepsake boxes to make a coordinated and elegant organization line for important items throughout the home.


Savor's newest line is the Memento Bento, a mix-and-match system that allows for a totally customizable keepsake experience at an introductory price.Using the Vault All-in-One Organizer as a base, families can choose from labels for pets, “adulting”, graduates, wedding, school years, and soon to be family heirlooms.


How to choose the best toys for your kids - ask 2 easy questions:

1. Who does the most work with this toy, the toy or the child?

2. Is this a high quality toy that will not break within the first 20 minutes?

That’a it, it’a that easy. You want a toy that gives your child control over play and you want toys that will hold up to playtime. Ruth, the architect mom behind @MouseLovesPig believes in the power of open ended play to encourage confidence, creativity, and connection for kids. Their screen free sensory toys are designed with child led learning and imaginative play in mind. From one mama to another, you need these toys in your playroom. http://mouselovespig.com


ZoZu is where simplicity meets the every day child. We believe in allowing your little free spirits the ability to express their independent style no matter how bright and crazy it may be. ZoZu embraces your child's shining light by keeping our products simple yet fun, so you can help them create the look they will love!


Hello fellow small shop owners and faithful supporters! My name is Elizabeth and I am the creator behind Faimel Micro Fashion. I am a stay-at-home mom by day, elementary teacher by trade, and bow maker by night. Faimel was born just a few months into my maternity leave. Once I left the classroom I quickly felt the need for a creative outlet. That is exactly what my shop has been able to provide for me. There is something beautiful about creating something with your hands and then seeing it somewhere else making memories with you and your little ones. Now that I have been part of this small shop community for two years I can't believe the kinship and support from everyone in this community. I hope to continue making high quality hair accessories for the little wild flower in your life.


At One Grand Adventure, our heart is about giving back. With every doll purchased, one will be donated to a foster child, a child with a parent(s) deployed in the military, a child facing sickness, or any child going through a difficult situation. All of our products are handmade with love (by me, a mom of soon-to-be three girls) and are one of a kind! Our mission is to add a fun touch of adventure to every child‘s day, no matter their history or current situation. With help from people like you, we‘ve spread smiles all over the country, because no child should have to adventure alone.


Vivi & Kay was created with comfort, style, and options in mind. Known for our buttery soft fabrics, seriously you have to feel them, and for creating sizes to fit you and your little ones! We also have designed our own headband hangers and scrunchie holders for super cute organization!


B.Stamped creates personalized jewelry and gifts. Each piece is handcrafted by our team from start to finish, here in the USA. Our gold fill and sterling silver are carefully sourced from US sources to ensure you are receiving the highest quality pieces. We are inspired by your stories and love crafting them into sentimental jewelry and gift pieces.



Tiny Wonders is a small bow shop run by one mama with two kids. All of our bows are handmade with the highest quality materials, with every sequin being hand sewn with love and care. I wish to create pieces that‘ll

add that little special touch to your and your kids day, whether it be a special event or a Monday spent at home in pj‘s. My goal is to make your child feel like a princess every day.



Jam Threads online apparel shop was born out of a family business and a mother's creative spark.The owner, Catie, started the business in 2015 while trying to navigate being a new mom but still having an outlet for herself to create.


We specialize in mama items, graphic apparel for the whole family, funny onesies, and comfy loungewear and accessories you can sport for daily life.



Rey to Z hats are fun, timeless and high quality, and wearing one is a great way to elevate and celebrate all of life; picnics, baseball games, picture days and getaways. We believe in offering designs that are simple and casual. With our top-class customer service, you will get exactly what you want, every time.


Leslie Mingo is the founder of Dylbug, a children's brand specializing in personalized products for little ones. Combining her love of cooking with her children and her graphic design talents she has created playful plates, food cutters, bowls + placemats. With these products her goal is to make healthy food fun for your kids to eat. Most popular style is the Little Me - Dress Up. It's a personalized plate designed to look like your child, it comes ready to dress up with a clothing cutter, making their food fashionable. It's very rewarding to create new food fashion for your little one, knowing it makes them happy and healthy.



Be chic started 5 years ago to provide chic accessories to all stylish girls.



Baby Jives & Co started when new mom Jahje Ives couldn‘t find the perfect mobile, so she made one. Since 2010 Jahje has been working hard to put a bit of wonder into the world with her art inspired by the magic of childhood. In her designs clouds twinkle in the sky, wings appear on babes, the moon is within reach and anything is possible.

Jahje‘s studio just outside Philadelphia, PA is where her designs are born and many of her mobiles are handcrafted by her & her team. What they can‘t tackle is made with love by her US based and fair trade partners in India. Together we craft responsibly made items to last for generations.‚


Hi, I’m Amanda, a 30-something mom of six, (plus two Golden Retriever babies). I work full time as a Nurse, and have a passion for creating ALL THE THINGS. I enjoy good coffee, pretty fabrics, peonies...and I LOVE the beach! I take pride in using the highest quality fabrics available and absolutely love experimenting with new textures and vintage finds. Our products are handmade and created with your family in mind. Safety is our highest priority, and our products proudly meet CPSC Safety Requirements.

Shared Joy is handmade bow shop run by a stay at home mom who loves crafting. This creative outlet of making the sweetest newborn bows, timeless sailor bows and pigtail clips, and other accessories for kids keeps me passionate and happy. Handmade gifts are the best way to say "I love you," and this is how we spread joy at our little bow shop.




I'm Tara, the mom boss behind Charlotte+Ezra. I'm a slow walks through target lovin', taco eatin', diet dr.pepper kinda mama. This brand is inspired by these rad kiddos. Charlotte and Ezra. My husband Rian is my high school sweetheart. It's fun to think we've been together since we were 15 and we're now in our 30's.


Out of high school My husband (then bf) and I bought a small screen printing machine and printed tees. Way down the road I started this mom boss journey and love it. I started creating products in April of 2014 and haven't stopped. I love being creative. I design everything down to marketing. I'm a total extrovert and know it's important to share positivity in motherhood in everything I produce.



I’m Melanie Knight owner of Starry Knight Design. Started in 2008 as a small home business making leather baby shoes when my 2nd son was born. Now a mom of 4 boys ages 5,8,12,15, It has grown into a Large business with 5 employees and other contract employees . Everything is handmade to order in our studio in Corvallis, Montana. Thanks for supporting families and buying handmade!


My name is Karla and a mom to 3 beautiful children. My passion has always been to create and I am thankful everyday for the opportunity to be able to do exactly that. Thank you for enjoying and and appreciating my work. I always look forward to reading customer messages and texts, whether it's sharing pictures or videos of their happy child trying on their earrings.


Lane and Mae is a proud American brand, creating one-of-a-kind handmade Merino Wool knit products for you, your little one and your home.Our blankets were created with the idea to give your home a feeling of comfort and style. A keepsake you will use time and time again. We are very passionate about Merino Wool for all of it's natural qualities. Merino Wools' softness and heavy warmth is unmatched by any synthetic materials out there. Our passion led us to create a brand using only 100% Merino Wool from around the world.


As a mother of two I am driven to create designs for baby, kids and the whole family that are fun, encouraging and empowering. Made in the USA and printed by us in Portland, OR. Finite Little Gems

Finite little Gems is your one stop accessory shop! Creating childhood fun since 2012. Our creations are hand crafted, fun, finite, and one of a kind. Each piece is intentionally designed for originality, durability, and play! Childhood is fun. Your accessories should be too.


This little handmade shop has been around for 2 years. We offer bow subscriptions, mama subscriptions and modern hair accessories for you and your babe.



Welcome to The Neu Company, I'm Mandy, the founder and creative designer behind The Neu Co. All of my tees are garment dyed, because I fall in love with colors that just aren‘t available to consumers. All tees are cut, sewn, and dyed by hand and printed in Los Angeles, USA with non-toxic ink. I create all of my designs to keep my garments original and in style with today‘s fashion trends. I enjoy simplicity and use it as inspiration for my brand and many of my designs. My goal is to spread love and happiness through my tees and share wonderful memories with all of my customers.

Lady Eleanor & Co is an accessories brand that loves to use unique & vintage materials.

From glitter and shaker stuffed bows to handmade clay clips there is something all girls will love. Lady Eleanor was started in 2016 after creating for my own daughter and wanting to find a way to help support my family more. I have a love for all things Disney as well as vintage, I try to bring the things I love into the products I create.

Welcome to Monday Morning Press‚ where passion meets alllllll things paper! I'm Natalie Monday, the owner, designer, printer and maker behind MMP. I am a letterpress wedding stationer-turned paper jewelry artist.I design a NEW COLLECTION of paper jewelry each month based on a different color palette/theme. The majority of my paper creations feature textures printed on my 115 year old letterpress that I hand-feed and treadle by foot!


My name is Callie and I love flowers. I specialize in felt and wool and use my talents to make wearable gardens and little hair trinkets made in small batches. Crickets Blossom started as a dream for my daughter to have cute hair accessories. And blossomed into a business that has been able to help me provide a beautiful and sustainable life for my children. Our goal is to help every girl of every age feel beautiful and blossom into who they're really supposed to be!


Tara Williams started Dreamland Baby when her son was 6 months old and still waking up every 1.5 hours. She knew he needed a weighted blanket but couldn't find anything he could safely wear. She created her own and the first night wearing his gently weighted sleep sack he slept for 12 hours! Since that night in 2018, they have helped over 50,000 families get better sleep.



Organic children‘a brand created by a mother and child development expert who set out to teach children the importance of kindness, love, peace, and embracing one‘s self. All purchases come with a free children's book that helps connect the messages to the clothing. A brand that is truly making a difference in the world with a portion of all purchases going back to children in need locally and globally!

Hi! I'm Christy and I am the owner of Belle & Roo Boutique. I am married to my wonderful husband and mother to my three little kiddos, with one on the way, who like to keep me pretty busy. When I am not running around after them I get to make pretty bows!


At Blue Magnolia, our belief is that luxury home fragrance doesn’t have to require a second mortgage to enjoy. This is why I have made it my mission to produce high-quality candles and home fragrance at an affordable price. Here you'll find beautifully-crafted fragrances showcased in elegant vessels that exude practical luxury.


We proudly use only sustainably-sourced wooden wicks from FSC certified mills in the USA. All of our products are lead, paraben and phthalate-free. Each fragrance is a custom-curated blend of fragrance and natural essential oils.


In the summer of 2017, founder Larinna Cothren became a mom to her spirited son Cash, lost her job and her father-in-law lost his battle to cancer. In that moment of clarity, she decided life was too short not to do what she loved and become an entrepreneur, which had always been her dream. As a new mom with a son who hated wearing hats, and a background in packaging development and launch management for brands such as Beats By Dre., mophie and Little Giraffe, Bitty Brah was born in the living room of her Costa Mesa house. Her 4 year old son Cash continues to inspire her creativity and innovation in developing California inspired hats designed that stay on any child.


Welcome to W & Co. My name is Artie West, founder of W & Co. I am a mom of two boys (Colt & Blaze) and a dog mom to two American Bulldogs (Whiskey & Tennessee!)


I started making these T-shirts as a fun hobby to pass the time while trapped in the house during a national pandemic, a small creative outlet to help pass the days and time from feeling like Groundhog Day. It started with some tie-dye and a slogan that meant so much to me, a couple quick text messages to friends with a simple picture and next thing you know I had a full blown T-shirt studio in my house. It is all thanks to you, that I'm even making T-shirts here today. It has been so fun creating and coming up with new designs to add to your closet. You guys keep me creative and I am forever thankful for that!


On-Trend Accessories that are perfect for your little fashionista. Shop now for a curated collection of Jewelry, Accessories, Clothing & more for those who think outside the Jewelry Box!

Hi! I'm Claudia, founder of Spring Wild, mom of two, Peruvian born and raised, wild in the best sense of the word. Making my mom's dream come true by crafting hair accessories for your babes.



Hi everyone! My name is Denise and I love Learning about new techniques and resourcing beautiful fabrics and materials to make stunning hair accessories for you and your little ladies. This year our fun shaker bows, sparkly resin hair clips, and soft hand embroidered clips make the perfect holiday accessory and stocking stuffer. Check out our shop to see what's trending.




Hello there! My name is Ellyse, but my nickname growing up was Leesie (hence the shop name). I decided to start my doll business after I left my job teaching kindergarten to stay at home with my baby boy. I was having a hard time adjusting from leaving a career I loved to being a stay at home mom. After being in a bit of a post-partum slump I knew that I needed something to keep me busy, so I started to make little dolls. I was pleasantly surprised when I was actually able to sell them! I feel so blessed to be able to stay home with my little one and support my family by doing something I love. All dolls are handmade with love my women in North Carolina.

Hello! My name is Brianna and I own Little Fox Box! Little Fox Box began last year as a kids subscription box and has grown into so much more. We specialize in our playdough kits and creating unique play boxes that promote open ended play. We LOVE seeing what your kiddos create! We have wonderful plans to make holiday gift giving easy.


Zimmerman Shoes is a fourth generation shoe company created in 2014 to honor their family's shoemaking heritage. They design for contemporary children using vintage lasts and patterns from the 1960's and 1970's. All of their children's shoes are carefully crafted in Pennsylvania.


Kepner Scott Shoe Company is the oldest surviving children's shoe manufacturer in the US. They are a fourth generation family owned company located in Pennsylvania. Over the last 132 years, they have manufactured millions of shoes for little ones all over the world.

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