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SSMS Valentines Sale 2021!

Updated: Jan 13, 2021

We are so excited to present to you the 2021 Valentines Small Shops Mighty Sale lineup...From old favorites to new friends, we have a little bit of everything in this sale! I hope you find something you love this go round, as well as some new small shop brands to shop, love, and share with friends! Find a quick reference directory here, to assist you with your shopping! We can't wait to see you at the sale on January 15th at noon EST!


The SSMS Team

Welcome to your home for all things cozy and cute. The Wishing Elephant operates out of a New Hampshire studio and specializes in kids tees & pullovers. We’ve been featured on The Martha Stewart Show, in Rachel Ray & BabyTalk Magazine. We're happy to say that BuzzFeed, CNN, Etsy, Babble & BabyCenter have all included us in their posts. (We also may have spotted Jessica Alba's daughter in our cardigan). Come check us out!

Our mission at Pretty Collected is to inspire you to create, decorate, and celebrate life’s greatest and smallest moments! Our staple products are designed with our loyal community in mind!

Millie+Roo is a one of a kind small shop, woman owned and operated. Everything is handmade in California which brings you some of the most high quality pieces of clothing sure to be passed down! They have a little something for everyone, from newborn to adult...get your twin on!

Sweet Wink is owned and operated by a mother-daughter duo. Each design embodies their life and company motto, "Make everyday a party worth celebrating!". The brand is known for its collection of tutus, tees, and hair accessories that perfectly coordinate to create outfits that celebrate birthdays, holidays, or just another Tuesday!

The company is an all-female team of moms and Sweet Wink prides itself on offering flexible job opportunities that allow its employees to balance both work and life. Samantha and Wendi, the mother-daughter duo behind the brand, also focus on using quality materials. Gone are the days of scratchy dress up tutus! All of the fabrics are super soft so that your little one can twirl in comfort. Follow Sweet Wink's journey on Instagram @shopsweetwink

At Legacy Learning Academy we create high-quality, handmade, wooden toys and educational activities for babies, toddlers, and young children.

In addition to our wooden toys and educational activities, we also offer complete curriculum sets to prepare little learners for all that Preschool and Kindergarten have in store.

Strand Creative Co. started as a creative outlet that grew into a full felt ball studio. We create handmade felt ball garlands that are the perfect addition to all your decorating needs! While our holiday garlands are the stars of the show, we also love creating custom garlands that match your everyday decor. Felt ball garlands are perfect for hanging from a shelf, your mantle, or hanging on a Christmas tree!

Vivi & Kay was created with comfort, style, and options in mind. Known for our buttery soft headbands, you’ll want to get your hands on them!

Love Bubby is an apparel brand that specializes in gender neutral apparel. Living by the motto “You are never too young to make a statement”, the collection focuses on statement t-shirts and bodysuits that are designed with a pop culture spin. They are known for their premium quality and compliment provoking designs and are quickly becoming a favorite brand of little ones {and their parents} everywhere. FUN FACT: They were featured on Oprah’s Favorite Things Holiday list in 2018. {Yes, Oprah!}

Rey to Z hats are fun, timeless and high quality, and wearing one is a great way to elevate and celebrate all of life’s picnics, baseball games, picture days and getaways. We believe in offering designs that are simple and casual. With our top-class customer service, you will get exactly what you want, every time.

Hello, I'm Brittany. A boy mama x 2, wife and entrepreneur. I started B.Stamped® in late 2013 as a hobby, driven by passion and my journey into motherhood. I made pieces for family and friends and before I knew it my hobby had turned into a full time business. Before that I was a registered nurse but had always known I needed to stay home with my children. I'm so grateful that B.Stamped® has allowed me to be a stay at home mom (most of the time) while giving me a creative outlet to fulfill my dreams. I love creating these special pieces for others, whether it be a piece of mommy jewelry, a set of bride and groom wedding forks, or an inspirational wrap bracelet. Each piece I make symbolizes a special event in another persons life from a birth, a marriage, a deployment or a tragedy. It is through these pieces that I am able to connect with my customers and I am honored to help create jewelry with such meaning!

Lady Eleanor & Co is an accessories brand that uses unique and vintage fabrics. From vintage fabrics to treasure filled bows and even handmade clay clips, there is something that all girls will love. I started this business as an outlet for the loss of my oldest daughter and hopes to grow it so I could stay home with my kids while they grew up. I am so thankful for what it is today! It brings so much joy to see your little ones wearing our product.

Hi! I’m Jenn and a mom to 4 girls, Emma ( 8 ), Lily ( 6 ), Sadie ( 3 ) and Cora ( 9 months ). Shared Joy is inspired by my oldest daughter Emma, before she was born I wanted a way to make an income while staying at home with her. 8 years later and this creative outlet of making the sweetest newborn bows, timeless sailor bows and pigtail clips, and other accessories for kids keeps me passionate and happy. Handmade gifts are the best way to say "I love you," and this is how we spread joy at our little bow shop.

My name is Karla and a mom to 3 beautiful children. My passion has always been to create and I am thankful everyday for the opportunity to be able to do exactly that. Thank you for enjoying and and appreciating my work. I always look forward to reading customer messages and texts, whether it's sharing pictures or videos of their happy child trying on their earrings.

Hi! I’m Courtney, the designer and seamstress behind Romper Addict. I’m an elementary school teacher, currently a stay at home mama and wife. I have two littles, Ivy & Jack, that help model my creations and test out new designs! As a small shop owner, my favorite thing is seeing your littles wearing the clothes I’ve made! I enjoy finding and supporting other small shops, you all give me inspiration to keep creating and doing what I love. Each item is handmade by me in my sewing room with love!

Founded by an architect mama, Mouse Loves Pig® is all about helping kids unleash the most powerful boredom buster in the world: their own imaginations! No batteries, screen-time, elaborate parent-fueled set-up, or big post-play clean up required. You want your kids to learn how to play independently, open ended toys are the answer. Most kids learn best through play and open ended play helps them externally process the things they are learning and experiencing every day. But unlike most open ended toys, Mouse Loves Pig toys are self-contained to keep the mess at bay, have pockets to encourage effortless clean up, and are designed to foster that independence that we all as parents crave. These are the kind of toys that your child will return to again and again and again for years on end. Take one home today and watch the magic of imagination in action.

Organic children’s brand created by a mother and child development expert who set out to teach children the importance of kindness, love, peace, and embracing one’s self. All purchases come with a free children’s book that helps connect the messages to the clothing. A brand that is truly making a difference in the world with a portion of all purchases going back to children in need locally and globally!

Hello fellow small shop owners and faithful supporters! My name is Elizabeth and I am the creator behind Faimel Micro Fashion. I am a stay-at-home mom by day, elementary teacher by trade, and bow maker by night. Faimel was born just a few months into my maternity leave. Once I left the classroom I quickly felt the need for a creative outlet. That is exactly what my shop has been able to provide for me. There is something beautiful about creating something with your hands and then seeing it somewhere else making memories with you and your little ones. Now that I have been part of this small shop community for two years I can't believe the kinship and support from everyone in this community. I hope to continue making high quality hair accessories for the little wild flower in your life.

Seamlessly Sweet Co. is a mama owned shop located in Northern California. I create customizable handmade dolls + stuffies for your littles to love. We offer dolls for everyday play, holidays, & special occasions, like our tooth fairy doll with a hidden pocket to hold that lost tooth! You can personalize your doll with an embroidered name or leave it plain, either way we hope you love your one of a kind customized doll for a lifetime!

The Itsy Bitsy Bow Co. is a small, woman-owned and operated shop out of central VA. Amanda is a creative at heart, enjoying sewing, embroidery, and hand-lettering in her time outside of her full-time career as a nurse. The Itsy Bitsy Bow Co. features 4 distinct styles of handmade bows, releasing new small batch collections weekly.

Evie Pearl Handmade is owned and operated by me, Jenni Shields! I am a midwest mama who loves Reese’s and 90s hiphop! This little shop has been open for 2.5 years. It was inspired by my daughter Evie Pearl. I learned to sew once she was born 8 years ago. My first project was her nursery curtains and then it turned into all of the hair accessories for her. I have a passion for creating and accessories. You will find so many hair accessories here at Evie Pearl Handmade. I love seeing your babes create memories in the accessories I’ve handmade in my very own home. Thanks for supporting my shop and shopping small!

Savor helps families save what matters most. Founded by two busy moms, Savor offers an easier, more stylish way to save keepsakes. “We all have a plastic tub of shame at the top of the closet,” says Founder and CEO Jennifer McAllister-Nevins. “We realized we weren’t the only ones struggling to find a system to save these precious memories, so we created one.” Savor’s multiple award-winning products transform keepsake organization from a source of guilt to a source of joy. All products are wrapped with custom-dyed book cloth covering acid-free paper so important items are both protected and worthy of display. The design includes adjustable drawers, vertical files, and hand-illustrated labels that suggest what to save and where to find it. Savor quickly expanded beyond baby and kids’ keepsake boxes to make a coordinated and elegant organization line for important items throughout the home.

I started making distressed denim in February of 2014 after receiving pants and long overalls for my son from family members. We live in South Florida and it is hot 51 out of 52 weeks of the year, so I began to cut off all of the legs and make him shorts. I started experimenting more and more every day and ended up opening my own shop that same month. I strive to add the right amount of distressing and bleaching in all the right areas to every item in my shop. I want my pieces to be one of your favorite wardrobe staples!

Lane and Mae is a proud American brand, creating one-of-a-kind handmade Merino Wool knit products for you, your little one and your home. Our blankets were created with the idea to give your home a feeling of comfort and style. A keepsake you will use time and time again. We are very passionate about Merino Wool for all of it's natural qualities. Merino Wools' softness and heavy warmth is unmatched by any synthetic materials out there. Our passion led us to create a brand using only 100% Merino Wool from around the world. We are now also doing a washable 100% cotton chunky knit due to requests.

Finite Little Gems was started with the desire to bring handmade quality accessories for childhood and beyond. Our 5 star Etsy reviews and repeat customers can attest to this. Each piece is unique, playful, and durable. Keeping magic alive with each design.

Be Chic started 5 years ago to style every little girl in a chic way. Our accessories are unique to make you stand out everywhere! Gift cards are available; delivered by email and contain instructions to redeem them at checkout. The perfect gift for the girls in your life!

Sherbet with Sprinkles specializes in handmade accessories for girls of all ages. From vintage velvet bows and sequin embroidered velvet clips to glitter resin barrettes and shaker necklaces, we have all the accessories you need to add a pinch of MAGIC to everyday moments!

As a mother of two I am driven to create designs for kids and the whole family that are fun, encouraging and empowering. All printed by us in Portland, OR.

Rachel & Michael started Maptote in 2006 out of their Brooklyn apartment with one item - the Brooklyn grocery tote. Since then, the line has grown to over 75+ locations and various products. At Maptote, we proudly cut, sew and screen print our totes and pouches local to us in Brooklyn, NY. It is important to us to create sustainable products and support our local community. Our cotton is USA made Wherever possible we make our products in the USA as we want to lower our carbon footprint in our production as well as deliver quality goods.

Sara started Vivie & Ash with a hope and a dream at a kitchen table in 2013. With a growing family and a love for patterns and designs we took off and never looked back, always striving to produce unique comfortable creations for your little ones.

On-Trend Accessories that are perfect for your little fashionista. Shop now for a curated collection of Jewelry, Accessories, Clothing & more for those who think outside the Jewelry Box!

Father's Factory is a family owned brand that offers magical moments to families around the world with our toy creations. After Jimmy and Tammy’s two daughters were born, Jimmy often built toys with cardboard for them to spark their creativity and imagination. Seeing the many magical moments that his work bought to his family, Jimmy was inspired to spread the joy with parents and kids around the world. He started to design toys that would bring families together and create memories that would last lifetimes. He designed and prototyped the first line of product at his own "factory" (his garage), hence the name “Father’s Factory” was born.

At Holly & Honey, we believe that imagination is one of a child’s greatest asset for success in life. As a teacher, I have seen first hand just how a child’s imagination leads to risk taking and self confidence. This why I create hand painted heirloom quality wooden dolls for beautifully imagined play to be passed down for generations. Wooden dolls offer a simplicity that allows for children to imagine a world where anything is possible. There is no wrong way to play. Holly & Honey offers a variety of doll in our collection, but we also love to create and would be thrilled to paint you the custom dolls of your dreams! Have a favorite show? Want to have a doll family that looks just like your own? Send us a message and we can work together to make your imagination a reality.

At Blue Magnolia, our belief is that luxury home fragrance doesn’t have to require a second mortgage to enjoy. This is why I have made it my mission to produce high-quality candles and home fragrance at an affordable price. Here you’ll find beautifully-crafted fragrances showcased in elegant vessels that exude practical luxury.

At Frenchie Coffee Roasters, we use organically sourced beans to create small batch, artisan coffees. Animal rescue is at the heart of our business and a portion of the proceeds from every sale are donated to rescue organizations.

Hello, I'm Leslie Mingo, the founder of Dylbug, a children's brand specializing in personalized products for little ones. Combining my love of cooking with my children and my graphic design talents I have created Dylbug Dress Up plates, food cutters, bowls + placemats. With these products my goal is to make healthy food fun for kids to eat. My most popular style is the Little Me - Dress Up. It's a personalized plate designed to look like your child, it comes ready to dress up with a clothing cutter, making their food fashionable.

Bonbon Swim is a sustainable brand that celebrates the classic yet sweet designs made for your little ones. As the mom of a little girl I wanted to provide parents like me with the opportunity to get high-quality custom designed swimsuits, with a focus on classic styles, sun protection and sustainability woven into the fabric of what we do (literally and figuratively) so parents had a conscious choice for their children.

Kepner Scott Shoe Company is the oldest surviving children's shoe manufacturer in the US. They are a fourth generation family owned company located in Pennsylvania. Over the last 132 years, they have manufactured millions of shoes for little ones all over the world.

I’m Melanie Knight, owner of Starry Knight Design since 2008. I started SKD as a small home business when my 1st son was toddler and 2nd infant. I now have 4 boys 5,8,13,15 and my business has grown into a company that supports our family and employees 7 woman in our area.

I am a mama to four kids and a teddy bear puppy. I started Made with Love by Angie back in 2012 as a creative outlet while staying home and enjoying our children. Every piece of jewelry is handcrafted in our home studio -New Jersey, USA.

Est 2011. Ethically handcrafted, travel inspired brand for women and children. Collaborating with all women, fair trade artisans around the world to preserve their craft.

Hi! I’m Ashley, owner of Cheerios and Crafts! I’ve been creating personalized gifts for almost six years now, and have loved every minute of it. I am featuring my fun sensory play kits for kids, but I also create personalized gifts and alphabet sets. I'm a stay-at-home mom who loves to craft as a hobby and reason to keep her sanity! I have a wonderful husband and three beautiful children, who all love to keep me on my toes. As a small shop owner, my favorite thing is seeing you enjoying the products I’ve made for you! Each item is handmade by me in my home with love. Thank so much for your support! I appreciate all of my customers and will do everything in my power to make each one of you happy! :)

TukTuk Designs is a line of children’s clothing that strives to express creativity and individuality through vivid colors, textures, and unique prints. Our tailored shirts take a break from predictable solids, checks and stripes, and are designed around children's passions.

Cute Heads Kids specializes in your special occasions. Shop cute, girly, one of a kind dresses & bubble rompers for all of life's important moments. Handmade with love in Texas, shipping worldwide. Sezzle accepted.

Sweet Pea Bellis is a veteran, latinx owned mom-and-pop shop based in Baltimore, MD. We founded SPB determined to create a one stop shop that caters to the whole family. We hand-select sustainable baby products, children's toys, and bilingual books from other small businesses. The momma behind SPB strives to make our apparel fun, gender-friendly, and culturally diverse. We infuse our products with an unwavering all-inclusive approach to life - in hopes that all children will embrace all cultures, especially their own.

I started making these T-shirts as a fun hobby to pass the time while trapped in the house during a national pandemic, a small creative outlet to help pass the days and time from feeling like Groundhog Day. It started with some tie-dye and a slogan that meant so much to me, a couple quick text messages to friends with a simple picture and next thing you know I had a full blown T-shirt studio in my house. It is all thanks to you, that I’m even making T-shirts here today. It has been so fun creating and coming up with new designs to add to your closet. You guys keep me creative and I am forever thankful for that!

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